Wed. Apr. 29^th - How to Help Your Boss Become Slightly Famous---> and Drive Leads and Sales

Join SMPS Pittsburgh Coordinator's Club for a discussion on media relations and “storytelling.” 

Leaders of professional service firms face a special challenge: they must sell themselves to sell their business.  Their clients aren’t just buying their firm’s services—they are buying their principals.  So how can marketing staff at professional service firms sell the boss to drive sales? By employing media relations to make their boss slightly famous.

In this powerful presentation, Paul Furiga will demonstrate how turning professional service firm leaders into fluent storytellers helps drive media relations success and tell the firm’s authentic story in a way that drives business.

Participants will learn:

• The importance of storytelling
• The importance of media relations in storytelling and business success in professional service firms
• How to determine their firm’s authentic story
• How to identify fluent storytellers
• How to get those storytellers out in the media to tell the firms authentic story
• How to turn media relations success into business success

Paul Furiga, ABC, is President of WordWrite Communications, LLC.  Through WordWrite StoryCrafting(SM), WordWrite helps its clients employ the timeless power of storytelling to share their great, untold stories with everyone who needs to hear them. WordWrite’s clients range from Fortune 500 companies such as Pfizer to Pittsburgh 250, the official celebration of the 250th anniversary of Pittsburgh.  Before forming WordWrite, Paul was a vice president at Ketchum Public Relations, leading the labor relations team, which won a Silver Anvil.  Paul also spent two decades in journalism in cities ranging from Cincinnati to Washington, D.C., where he covered Congress, the White House and four presidential nominating conventions.  While editor of the Pittsburgh Business Times, it was named best weekly in Pennsylvania.  Paul is an Accredited Business Communicator, a designation held by fewer than 10 percent of all communicators.

Date:           Wednesday, April 29, 2009

Time:          Registration 7:45 AM, Program 8:00 AM - 9:30 AM

Location:    PSI, Inc., 850 Poplar Street, Pittsburgh, PA  15220

Cost:           $10 for members, $15 for non-members

To register for this event, please contact Sheena Hoover at shoover@hrvinc.com.

SMPS is an approved AIA provider of CEU's.  Register for your CEU’s at the registration table when checking in for the event.