Nov. 25th- Coordinators Club

Get Smart with State-of-the-Art e-Intelligence Survey Tools

Research and survey systems are becoming increasingly "turnkey" with the development of integrated technologies and electronic intelligence tools.  Interactive solutions are readily available to help your company to create, manage and analyze the results of your own customized outreach campaigns.  These turnkey systems can help you drive business, collect data, survey employees, position a new product and gauge customer service satisfaction, to name a few. The cutting-edge power of your personalized electronic message gives your research campaign the ability to extend your reach into any marketplace. If your company invests heavily in your clients, employees, events and customer service, a multi-touch survey can not only make your dollars more successful, it can more than double your traditional response rate.  By attending this presentation, you will learn more about survey development, variable printing, PURL techniques, multi-touch campaign, and unlocking your research data.  Screen shots and real survey results will be shared.

Find out more by joining us on Tuesday, November 25th. Our speaker is Kathy Olek, Director of Strategic Planning and Development at 4CTechnologies, a business consulting and software engineering firm specializing in IT-based business innovation, application development and application integration.  Kathy manages the research and marketing efforts for 4CTechnologies and also coordinates projects for the company's interactive creative team, 4CDesignWorks.  With over twenty-six (26) years of marketing and communications experience, she understands how to integrate research, imagination and innovation to achieve successful results.

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